Our Story
Before we built plum, we built online stores. Over 30 of them. We stayed long enough to feel what actually breaks when a business grows: the "is this still available?" at 2am that nobody answered in time, the ready-to-buy customer who went cold, and the nagging sense that we had no real idea why the people who did buy chose what they chose.
So we built the thing we wished we'd had. plumcut is designed and built by people who:
- Experienced operational pain, first hand
- Managed the chaos you are managing now
- Lost sleep over missed leads
- Will stay until it actually works
Three founders, MENA-native
Arabic-fluent, and from the region we build for, the edge the English-first tools can't match. Here's who's behind plum.
Nour
The intelligence
Builds and runs what makes plum smart, and the infrastructure behind it.
Charbel
The product & the business
Full-stack, the dashboard you own, and the people side of plumcut.
Michael
Design, brand & growth
How plum looks, sounds, and reaches you.
You're dealing with...
Ready-to-buy WhatsApp leads going cold
We build you...
plum that answers in seconds and sells
You're dealing with...
The same questions, a hundred times a day
We build you...
plum answering in your voice, 24/7
You're dealing with...
Missed bookings and no-shows
We build you...
plum books, confirms, and reminds
You're dealing with...
Guessing what your customers actually want
We build you...
the owned dashboard that shows what they actually want
You're dealing with...
A team buried in the inbox
We build you...
plum handles the inbox so your team can sell
We won't sell you automation you don't need.
We'll only build what actually moves the needle, and stay until it works. Our mission is simple: build the AI that sells for the region's brands, and give owners back the understanding of their own customers, with Arabic and MENA as part of the edge.
